Media Management Spreadsheet Design
Media management goes well beyond posting and pruning social media accounts. Bookmarking makes access to online media accounts easy. However, media also includes graphics used in branding, images and copy written for campaigns, testing and tracking metrics, reports etc. In my experience, offline account information is handled best with an effective media management spreadsheet design. While there are some standardized ways to generate reports, most people and businesses design their paper and computer file management systems differently. It is...
read moreTool Up For Cross-Selling Offline
Freelancers who sell services online can increase their market reach when they tool up for cross-selling offline. After all, the tools you use to do your work are the same in both markets. The big difference is an opportunity to cross-sell online services to your offline customers. For example, if you are graphic artist selling to both online and offline clients, you are already half way to another sale to your offline customer. The idea is that selling services online demonstrates enough tech saavy that offline clients would consider giving...
read moreBoundaries of Social Networking
Face-to-face networking tends to be preferred over online social networking when higher quality relationships are a desired result. It’s because no tweet or wall can replace a face-to-face place where you can actually meet and know who you intend to do business with. Although Facebook, Twitter and LinkedIn are very useful for generating business leads, face-to-face tends to be the fine filter which determines a difference between fishing for sales and building long term business relationships. Both types of social networking are...
read moreUsing Statistics To Improve Conversion
Tests to improve conversion are based on tracking visitor behavior. If the objective is to make a sale then what can be done to increase the number of sales? In order to test for the path of least resistance to make a sale it is good to know where traffic to your blog comes from and what visitors do when they arrive at your site. The life cycle of a click begins offsite and for the purpose of a sale ends on your thank you or download page. A popular offsite tracking software is Google analytics because it provides data about where traffic...
read morePrimer for Testing and Tracking
waymoreEzine – January 17, 2011 Volume 6, Issue 3 In This Issue: 1. wmEZINE – Primer for Testing and Tracking 2. Btv: Autoresponder Conversions 3. Check out what subscribers are advertising ============================================== Primer for Testing and Tracking ============================================== One of the real benefits of online marketing for both advertisers and publishers is testing to discover what elements on a web page or ad help to increase conversions. Two popular methods to increase conversion rates,...
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