G+ Business Pages Heats Up Competition
Last Monday Google opened the doors to it’s latest tool G+ Business Pages. The move heats up competition with Facebook for ad dollars because Google made their point of entry for business easy and offers far more connective resources. Both Google and Facebook are notorious for changing their service options. By making a shifting platform easier to build on will be key to attracting more business. Clearly Google’s move to create relationships between brands and consumers so much easier than Facebook is a good indicator for...
read moreIntegrating Facebook Profiles and Pages
A Facebook Profile is for personal use. A Facebook Page is meant for business use. One person can have many business pages. The first step in the process of integrating Facebook profiles and pages is to create a personal profile. However, do not create a personal profile for your business because pages are for business and profiles are for people. Personal profiles have significantly different functions than business pages. The audience is different. Personal friends may not have an interest in your business. Business leads and clients are...
read moreWordPress and Time Management
WordPress when used as a platform for CMS is not limited to your website alone. It can also be used to distribute content to offsite locations like article directories, social media management and other related tasks. Time management like content management can be applied to many aspects of life including online, offline, personal, social, and business activities. How then can the most time worthy actions in life be identified? After all, time is the major limiting factor in our personal, social and economic lives. At birth everyone opens an...
read moreSocial Media Time Commitment
Key factors in Social Media time commitment includes setup, listening, replying, and scaling. For business owners the purpose of using social medial channels is to build brand awareness, manage reputation, and build relationships which turn into business. As networks of followers grow, social commitments demand more time, so planning and time management are essential in effective social networking. An underlying assumption in time management is that for every hour spent planning, 2 or more hours can be saved by reducing redundancy, making sure...
read more10 Social Marketing Best Practices
Engaging in social networks begins with determining who to reach and how engagement satisfies their needs in order to make the most out of Social Marketing Best Practices. The audience in any social network is made up of culturally and philosophically different individuals and groups. In order to know what segment of a social stream may have some interest in your brand, best practices need to be formed around purpose, mission and matching values. Purpose and usefulness are features which support the benefits expressed in brand messages. At the...
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