Tool Up For Cross-Selling Offline
Freelancers who sell services online can increase their market reach when they tool up for cross-selling offline. After all, the tools you use to do your work are the same in both markets. The big difference is an opportunity to cross-sell online services to your offline customers. For example, if you are graphic artist selling to both online and offline clients, you are already half way to another sale to your offline customer. The idea is that selling services online demonstrates enough tech saavy that offline clients would consider giving...
read moreSEO, RSS Feeds, Backlinks and Submission Tactics
SEO, RSS feeds, backlinks, and submission tactics are tasks applied to compete for traffic. Everything you do takes time and your time has a money value. In all cases therefore the cost of traffic is time and money. If your time is worth more than $5 an hour then you will likely appreciate where good value can be found. The advantage of setting up a submission service like OnlyWire is that you know exactly where your RSS feeds are going and the quality of the resulting backlinks. There are also a number of software products on the market that...
read moreHow Backlinks Improve SERP Rank
Quality will always trump quantity especially if you want to improve your position on a Search Engine Results Page (SERP). The question is, what can be done using backlinks to improve SERP rank? Let’s start by looking at how inbound links work. Google uses a patented algorithm called PageRank to match a given search string to a web page. In theory every indexed page gets a page rank and every hyperlink to another site passes on some PageRank link juice to the destination page. Competing search engines have their own algorithms to...
read moreKeyword Competition Secrets
Type “keyword” into Google keyword tool (GKT), sort by monthly searches, and 3 terms – adwords, google, and tool appear in the top 50 list. It’s reasonable to assume any company dominating a market will do anything to maintain and increase market share. So how effective can Google keyword competition analysis actually be? Well GKT is a good place to start because it returns a view of the market it dominates. However, keyword competition, research, and use is not exclusive to big-g. In fact keywords are used to find...
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