Designing Social Media Indicators For ROI
Before starting a Social Media Marketing (SMM) campaign a benchmark needs to be set no matter how long a business has been online. A manager’s first task then is designing social media indicators for Return On Investment (ROI) because each client will likely want different reports relevant to their objectives. Usually, a social media manager will listen, engage and report on the activities associated with Online reputation management and to some extent marketing campaigns running in select social media channels. In order to understand...
read moreMeasuring Social Media ROI
Key functions in measuring social media ROI (Return On Investment) are the technology used to measure, and your accounting practices. In general, technology used to track advertising campaigns gather data relevant to campaign performance. On the accounting side, you need to determine what portion of the cost of goods is relevant to social media campaigns. Assuming all media campaigns are part of a marketing budget, expenses include the time you spend to see your social media managed plus the money spent to run the campaigns. Since most...
read moreMedia Management Spreadsheet Design
Media management goes well beyond posting and pruning social media accounts. Bookmarking makes access to online media accounts easy. However, media also includes graphics used in branding, images and copy written for campaigns, testing and tracking metrics, reports etc. In my experience, offline account information is handled best with an effective media management spreadsheet design. While there are some standardized ways to generate reports, most people and businesses design their paper and computer file management systems differently. It is...
read moreBoundaries of Social Networking
Face-to-face networking tends to be preferred over online social networking when higher quality relationships are a desired result. It’s because no tweet or wall can replace a face-to-face place where you can actually meet and know who you intend to do business with. Although Facebook, Twitter and LinkedIn are very useful for generating business leads, face-to-face tends to be the fine filter which determines a difference between fishing for sales and building long term business relationships. Both types of social networking are...
read moreMaximize Conversion Rates The Easy Way
waymoreEzine – December 13, 2010 Volume 5, Issue 50 In This Issue: 1. waymore Ezine – Maximize Conversion Rates The Easy Way 2. Case Study: All About Conversion Rates 3. Check out what subscribers are advertising Maximize Conversion Rates The Easy Way This week there are 2 videos on the site that discusses split and multi-variate testing. The first video is a general overview about 7 minutes long just login to watch. If you are not registered it’s free. The second video gives you an inside look at how Conversion Prophet...
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