12 Tips To Effective Outsourcing
Freelancing, like any business, can grow to the point you need to hire someone. Outsourcing means to contract out a business function to another company, consultant or freelancer. Effective outsourcing is about finding and managing supply of what you resell to your customers. Ideally the outsourcing consultant or company should have a similar vision as yours and solid work ethics. Effective outsourcing depends on getting the right quality at a price you can mark up for profit. 12 Tips to help find the right source for your business: Determine...
read moreTwo Way Guerrilla Marketing
Guerrilla marketing involves unconventional strategies to get maximum results from minimal resources. Two way Guerrilla Marketing is specifically geared for the small business and entrepreneur who wants to take their business both on and offline. Here are my favorite 10 concepts that Jay Levinson sets out in his book Guerrilla Marketing: Campaigns should be based on human psychology rather than experience, judgement, and guesswork. Primary investments should be time, energy, and imagination instead of money. The main statistic to measure your...
read moreBuilding A Career Portfolio Online
A career portfolio is used to organize and document education, work samples and capability. The portfolio presents a history of personal development and transferable skills. It can be used to get access to college or career training programs all of which when presented together helps to establish a value of knowledge that can be leveraged to increase online and offline freelance income. Building a career portfolio is a way to collect and catalog references to support a resume. It serves as proof of one’s skills, abilities, and potential...
read moreTop Freelance Skills In Demand
Top skills in demand for online work grew 103% last year and surpassed growth in hiring for similar offline positions according to oDesk, a global marketplace that helps employers hire, manage, and pay remote freelancers or teams. The increase in demand for freelance or contract work indicates a trend toward independent business growth. In other words, employers are outsourcing to online agencies instead of hiring locally. “Specifically, the top skills requested in December included increases in the number of employers looking for iPhone...
read moreOffline Business Networking for Freelancers
Networking is an important part of a marketing budget especially for small business. The main cost of offline business networking is your time. No matter how you price your time, a half day budget at least once a month will give you valuable feedback on how you, and what you do, is perceived. Marketing is after all a mix of strategic placement of resources to grow your business. In the same way ad campaigns use testing and tracking to improve conversion rates, you might consider a similar tactic in face-to-face networking. In other words...
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